Hey, 👋 Scott from The Sales Mastermind here.

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7 Steps to Win Every Day, Even When Deals Aren’t Closing

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Sellers don’t control the outcomes. They only control inputs. Here’s how to build a daily system that guarantees progress even on your worst days:

1. Accept You’re Not in Control of Outcomes​
   A sale is a lagging indicator of someone deciding to buy. You can influence buying decisions, but you can’t control other people. Only control your inputs like dials, emails, meetings booked, and LinkedIn requests sent.
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2. Identify Two Core Prospecting Activities​
   One activity to reach new buyers. Could be cold calling, LinkedIn connection requests, email outreach, whatever works for your market. One activity to reach late-stage buyers. Webinar invites, helpful articles, check-in emails, and case studies.
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3. Make Them Small Enough to Do Daily​
   Not 100 calls. Not 50 emails. Start with 5 to 10 to 20 of each activity. Small enough that even on terrible days, you can still complete them. Big enough that they compound over time into real pipeline.
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4. Do the First Thing.
   Before checking email. Before Slack. Before any meetings. First 30 minutes of the day, nothing else matters. This way, bad days don’t prevent you from doing them. You win the day before anything can go wrong.
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5. Track With Physical Post-It Notes
   Write your activities down on one side of a Post-It note. CC for Cold Call. React for Reactivation. Email for late-stage outreach. Mark them off as you complete each one. Physical tracking creates accountability that digital doesn’t.
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6. Never Skip Two Days​
   Some days do a lot, 100+ activities. Other days do the minimum. But never skip two days in a row. Creating a habit means pushing yourself to keep the momentum going. Much easier than forcing yourself to face constant rejection from scratch every time.
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7. Let the Compounding Do Its Work​
   Within six months of this daily system, you will be a different, better seller. Not because you’re more talented. Because consistency beats intensity.
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The reality is said best by James Clear: "You do not rise to the level of your goals. You fall to the level of your systems."

With enough inputs, you’ll reach the right buyers. With enough of the right buyers, you’ll close as many deals as you want.

Until next week,
Scott Cowley

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