Hey, 👋 Scott from The Sales Mastermind here.

Today’s edition only takes 3 minutes.

Founders: Close an unexpected deal in 21 days or less.

(and set up the biggest December you’ve ever had)

Starting Monday, we’re officially pre-launching The Sales Mastermind Case Study Group for “21 Days”, and I’m looking for a handful of founders who sell. We’ll work together on closing a deal, and you’ll provide a successful case study before I launch 21 Days beyond this newsletter.

Our goal is to close one UNEXPECTED (ie a deal not in your pipeline right now) within 21 days, and along the way, you’ll set up for the biggest end of year you’ve ever had.

Here’s some of what we’re going to work on:

1. Fundamentals

We’ll start with some fundamentals that might be holding you back. Focusing on the Three Whys and the Sunday Night Test.

2. Compelling Offer
​Next, we’ll create your Compelling Offer that speaks deeply to your buyers, helping them make faster, more enthusiastic buying decisions.

3. Hit List

Then we’ll generate a Hit List for you to approach to find buyers for your One Unexpected Deal.

4. Sales Calls
​Instead of turning up and winging the sales calls, we’ll create a tailored Sales Call 1-Pager with a plan on how to approach every sales meeting and a High Value Follow-Up template to send afterwards.

5. Prevent Ghosting
​Ending a sales meeting without a defined, committed, and accountable next step will result in more ghostings than new revenue. So we’ll cover two no-nonsense ways to get commitment at the end of every meeting, BAMFAM, and PAG.

6. Closing Deals
​Lastly, to make sure you focus on the right deals, we’ll cover the Next Yes framework and the Five Deal Questions.

7. What’s next
​And when you get to the end of this program, you’ll learn how do we keep the momentum, we’ll cover that too.

Every concept has been tested by founders who sell, letting them build the sales engine their business deserves, spend less time on sales than they used to, and get more results than they expected.

Here’s how it will work:

Once we launch, you’ll receive three weekly modules via email for three weeks. Each email contains:

• An Explainer Video
• Written Content
• Make It Real section with exercises, and
• Templates or additional bonuses

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But… We both know emails alone won’t be enough.

So we’re also going to have a weekly jam session where you can ask specific questions about where you’re up to in the program and what to do next.

This will also be a time for us to brainstorm ideas or get unstuck on any concepts that give you trouble.

The more you implement, the faster you implement, and the more you bring to the weekly session; the more you’ll get out of the program.

For now, all I need to know is if you can join us.

I’d love to work with you.

Here’s how to get started: Sign up here.​

Until next week,
Scott Cowley

PS: This offer is ONLY for the subscribers to The Sales Mastermind Newsletter, please don’t forward it to anyone (for now).

PPS: Completely understand that anytime you put money and time into a new program, it’s a risk, right?

So let’s look at some scenarios:
​Best Case - you close an unexpected deal, make back at least your investment, and have a system to make this year-end the best you’ve ever had.

Worst Case - maybe you join and then something just isn’t *quite* right. Maybe you don’t like the content, maybe you hate my face and refuse to watch another video, maybe you try everything and nothing happens.

In which case, I’ll give you 100% of your money back, no questions asked. And you’ll get to keep all the materials and all the bonuses.

You’ll be smarter, have learned some new skills, and won’t have paid a cent for it.

So there really is no risk to giving it a try.

If you’re in, let me know (sign up here). If not, thanks for taking the time to read this far :)

(Next week we’ll be back to our regularly scheduled newsletter)