Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 1 minutes. ​ This year (all 4 and a bit months of it), I have hired or contributed to hiring six people:
In every case, I have done a more intense and effective reference check than anyone expected. Reference checks aren't about confirming if the candidate worked at the company for the time they claimed. Reference checks validate the strengths, weaknesses, and risks you identified in the interview stage. Also, get advice from previous colleagues or leaders to get the most out of your candidate. And if you're thinking, "I don't want to hire anyone with any risks," - sorry, you're hiring a human; there is always a risk. This week, I am sharing my full guide on how to do reference checks. Click here. The guide (free to anyone reading this newsletter) includes:
You can access the doc here (it's a Google Doc, just follow the link). ​ Lastly, if you want to talk about how you could go from founder-only sales to founder-led (with a high-performing team), reply to this email and let's chat. ​ Until next week, ​ PS If the above link doesn't work, copy and paste this into your browser of choice: https://docs.google.com/document/d/1HKnJqbpUyYuhtdPxflEEUvSMVQMYK7yX9An3G4m6_IM/edit?usp=sharing PPS All new link for the back catalog. You can find all 70+ newsletters here: https://thesalesmastermind.kit.com/​ |
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Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. Sponsored by Pointer Strategy The below is one of five part of a certification I created for Pointer's "Resource Library" - and that is why today's newsletter is sponsored by Pointer - if you're in Australia looking for sales recruitment, GTM enablement/training or anything in between, check them out and let them know "Scott sent you." Sales is a lagging indicator - before you make a sale, a buyer must decide...
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. The first hire in any function is always the hardest you'll make for that function. That holds doubly true for sales, as the job is inherently not within the seller's control (buyers decide when and from whom they buy). So far this year, I have hired eight sellers to join founder-led sales org. And I have seen consistent near-errors to avoid when hiring your first seller: Wrong Experience Being a successful...
Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 1 minute. I’m still recovering from my wedding, so this week is a round-up of some previous editions focusing on alternative lead-generation strategies: Any outreach must target a pain your buyer recognises and is motivated to solve. Make sure it passes the Sunday Night Test. Next, ensure that your lead generation is sustainable. Try the side door approach of starting a podcast. Partnerships take time, but they always...